Meet Our Consultants

Erin Madden, General Sales Manager

 “I’m thrilled, to say the least, about this opportunity to lead and manage the sales and marketing team for our four radio stations and CapeCod.com. My years and experience here confirm that everything we do at Cape Cod Broadcasting is all about Cape Cod, commitment, community and results for our clients.”

Erin Madden one of the Founding Board Members of the Cape Cod Young Professionals and a Founding Member of the Village Business Partners BNI Chapter. She grew up in Osterville and is a 2000 graduate of Barnstable High School and a 2005 graduate of Suffolk University, Cape Cod, with a BS in Communications of the highest distinction in Communications & Journalism, majoring in Public Relations

Erin started her professional career in 2003 as the Sales Associate for CapeCod.com, while finishing her degree.  She was promoted to Marketing Consultant for Cape Cod Broadcasting in 2005 and left in early 2010 to join Rogers & Gray Insurance Agency as Director of Advertising & Public Relations. Erin Madden returned to Cape Cod Broadcasting in May 2010 as General Sales Manager to oversee Sales and Marketing for WQRC 99.9 FM, Ocean 104.7 FM, WKPE 103.9 FM, WFCC 107.5 FM and CapeCod.com.

Judy Crocker, Senior Marketing Consultant

“Helping business owners grow and increase profits” has been Judy’s mantra since she graduated from Bentley College with a Business Communications degree in 1991 and began her career in radio. As Senior Marketing Consultant at Cape Cod Broadcasting and CapeCod.com, Judy works with local businesses to put together effective campaigns. “With the power of WQRC, Ocean 104.7, WFCC, Cape Country 104 and CapeCod.com combined with years of experience, I know what makes an effective radio marketing campaign. My clients get results.” Judy is very active in our community and enjoys fundraising & event planning for many local non-profits and business organizations. Judy makes her home in Centerville with her husband Will Crocker.

You may reach Judy at 508-771-1224, ext. 122

 

Melinda Baker, Senior Marketing Consultant

“Marketing is not an event, but a process . . . You improve it, perfect it, change it, even pause it. But you never stop it completely” (Jay Conrad Levinson)

A graduate from Humber College’s Radio Broadcasting Program, Melinda hails from Toronto, Canada, and moved to the Cape in 2006. “Using a unique mix of strategic, creative, analytical, and executional skills I develop customized marketing plans to leverage brand equity and cultivate new relationships. In a nutshell: I help businesses tell their authentic story to current and potential customers making an emotional connection through radio.” Stories create connections. Connections create engagement. Engagement creates relationships.

Melinda lives in Mashpee and with her husband and son.

You may reach Melinda at 508-771-1224, ext. 120

 

Bettie Garrison, Marketing Consultant

“I’m thrilled to be back in radio and look forward to meeting new clients and re-connecting with old ones. I love when I can help people grow their businesses and become successful.”

Having worked with Charles River Broadcasting (WFCC & WKPE) for ten years, Bettie Garrison joined the Cape Cod Broadcasting team in February of 2012. A graduate of Frederick College in Portsmouth, VA, she has also worked as a social worker until she started her family. Most recently she has been a Realtor on Cape Cod.

Bettie fell in love with the Cape after her now husband brought her to Harwichport on their second date to meet his family, returning each summer for vacation until becoming a year-round Cape Cod resident in 1997. Having grown up in southern Virginia, it was a true meeting of the North and the South.

When not at work, Bettie loves to do crossword puzzles, read, walk and travel. But most of all she loves to spend time with her husband, Ray and their two terrific sons and daughters-in-law and beautiful granddaughters, Loulie, Sonoma and Georgia.

You may reach Bettie at 508-771-1224, ext. 128

 

Dave Myers, Marketing Consultant

“Radio is all about connecting,” says Dave Myers, Marketing Consultant with Cape Cod Broadcasting since June, 2011. “Our listeners feel a strong sense of connection and loyalty to our stations. When you team that up with Cape Cod Broadcasting’s core community values and thorough understanding of the local market, it creates powerful results for our advertisers.”

Formerly the Executive Director of WOMR Community Radio in Provincetown and Operations Manager of KMUD Community Radio in Northern California, Dave appreciates the service aspect of radio. “When we help an advertiser achieve their goals and reach the minds and hearts of the audience, we perform a vital service. That’s very fulfilling.”

Dave has worked on and off the airwaves since the early 1980′s, when he was Student General Manager of WYAJ-FM at Lincoln-Sudbury Regional High School in Sudbury, MA. He was a radio host at Swarthmore College, where he graduated in 1993 with a BA in Sociology & Anthropology. In 1997, he founded Educational Media Group, a radio sales and consulting company serving more than fifty noncommercial stations throughout the US.

Dave lives in Wellfleet with his two children, coaching basketball, swimming, gardening and bicycling for relaxation.

You may reach Dave at 508-771-1224, ext. 126

 

Heidi Parent, Marketing Consultant

As a Marketing Consultant with Cape Cod Broadcasting I enjoy meeting the amazing business owners here on Cape Cod, and helping them take their business to the next level with radio advertising. I am fascinated to learn about each and every business and their challenges and how I can help to solve them through creative marketing initiatives. As a small business owner (with my husband) I can share first hand experiences with radio advertising and help guide them to a product that will fit their needs and help their business grow.

A native Cape Codder, and a language graduate of University of Vermont I’ve spent the last several years working in the hospitality industry, in international sales, information systems and web development. I bring all of that experience with me and can suggest other business building ideas that will compliment your radio advertising campaign.

When not working at Cape Cod Broadcasting, Heidi can be found working with her husband and son at their business, spending time with her son at the hockey rink or just quietly tending to her hives of honeybees.

Many a small thing has been made large by the right kind of advertising. – Mark Twain

You may reach Heidi at 508-771-1224, ext. 127

 

Devan Atanian, Marketing Consultant

Devan Atanian is excited to join the Cape Cod Broadcasting sales team. “My favorite part of the job is connecting with local business owners to help the Cape thrive. I take pride in my home, so let’s make it the best it can be. I look forward to partnering with you!”

Devan is a long-time Cape Cod resident and a 2005 graduate of The George Washington University. When she isn’t working with local businesses or participating in the non-profit community, Devan is often found playing with her dogs, learning to play the guitar, practicing yoga, or singing.

You may reach Devan at 508-771-1224, ext. 121